Last year, an astounding and current record amount of 415,000 people visited the Kunsthal. How can the Kunsthal be able to continue being one of the most visited tourist attractions in Rotterdam in the coming years? Who are the art fanatics that keep visiting over and over again and how can the Kunsthal target new people to come to their exhibitions? In this project, you will make use of the data of millions of visitors from the past few years and help the Kunsthal in maintaining their state-of-the-art position.